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RFM Articles

This section is dedicated to RFM – a method that is getting more and more popular among ecommerce marketers because it allows them to measure customer value by looking at existing purchase data.

The RFM model allows you to attribute a score to each customer based on three factors Recency (R), Frequency (F), and Monetary Value (M). After you calculate the RFM score for each existing customer, you can group your customer base into segments based on their purchase history. You can do this either manually, by exporting customer data and calculating the score for each customer, or automatically, by using a dedicated RFM analysis and segmentation tool.

RFM has a direct impact on customer retention and customer value optimization. Dive deeper into RFM analysis & segmentation to find how you should treat each RFM segment, what RFM segments to concentrate on and how to use RFM segmentation to generate more valuable customers.

How Actionable Dashboards Solve the Puzzle of Data Overload

Uncover eCommerce dashboard impact: real-time empowerment, decisive insights, and actionable creation.

Oana PredoiuAugust 30, 2023

How Reveal’s RFM Feature Helps You Go Beyond Basic eMail Marketing

Discover why you need Reveal to truly take advantage of the benefits of personalized email marketing.

Oana PredoiuJune 19, 2023

From Data to Dollars: How RFM Metrics Can Drive Revenue Growth

Discover how to implement RFM metrics in your business to drive customer loyalty and profits, acquire better customers, and even prevent customer churn.

Oana PredoiuMarch 8, 2023

Step by Step Guide To Building An RFM Model (and How to Use It)

The RFM Model is the best way e-commerce sites can remain relevant to its customers and boost its retention.

Elena DobreFebruary 23, 2023

Revive Your Sales; How to Win Back Lost Customers Using Email Flows

Discover the world of targeted email flows, the work that needs to happen before you even write a subject line, and best practices to stoping...

Oana PredoiuFebruary 22, 2023

Don’t Let Your Customer Slip Away: Trips & Tricks for Identifying and Retaining At-Risk Customers

In today's blog post, we'll explore the world of at-risk customers and what you can do to win them back and reduce customer churn in...

Oana PredoiuFebruary 17, 2023

Identifying your Ideal Customer Profile: First Step for Smarter Acquisition and Better Retention

How to find and attract the customers that are most likely to buy from you. Read this comprehensive guide on identifying & targeting your ICP.

Oana PredoiuFebruary 7, 2023

Supercharge your Email Segmentation Strategies for your Best Customers using RFM Analysis

How to incorporate RFM segmentation into your email marketing strategies. Narrow your focus on your best customers and stop wasting resources.

Oana PredoiuFebruary 3, 2023

Using RFM Analysis to Move from CRO to a top Customer Retention Strategy

How can you perform an RFM analysis? Use RFM analysis as a CVO tactic to move from CRO to driving your customer retention marketing strategy.

Elise ConnorsJanuary 27, 2023

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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