As markets become globalized and the internet becomes accessible through a larger variety of devices, marketers have become obligated to target their audiences online even if they have a very robust physical presence. Digital marketing has also fast become the lifeline of small businesses and startups because for the first time they can cope with the much larger competition without restrictions. Unlike conventional marketing digital marketing levels the playing field and frees them from the budgetary shackles that made competing with them impossible. The reason why digital marketing is also so much in favor is that it may be possible for the marketing campaign to be monitored almost in real-time to facilitate engagement and conversions thus making it possible for the campaign to deliver a better return on investment. A digital marketing strategy can be made more optimum with the help of many tools available. A quick look at some of the best one you can use to get a bigger bang for your buck:
Millimetric automates the process of analysis so that it is possible for you to find out if there are any aberrations in your data that need to be taken care of. Online marketers can use this tool to optimize the performance of their online advertising campaigns while e-commerce businesses can use it to boost their ROI. Millimetric is also a very handy tool for SEO agencies for giving insights into the data being generated by online businesses and the way it can be used to the advantage of the business. The tool allows seamless integration of all the data sources and can analyze all the data points simultaneously in real-time with its powerful AI algorithms while establishing patterns from the historical data.
As every marketer knows, lead generation can be compromised when the right metrics are not tracked. The Whatagraph platform provides the marketing team with detailed reports so that they can very quickly evaluate the status of lead generation activities and immediately make the necessary adjustments. For online marketers, lead generation is one of the most critical aspects of their marketing plan for sustained revenues. The advantage of using Whatagraph is that the tool is capable of integrating with more than 40 different digital marketing top tools to be able to deliver reports that contain aggregated marketing and sales data. With the help of the detailed reports, marketers will be able to figure out which of their marketing channels are driving the kind of traffic they want and how efficiently the leads are being converted. With Whatagraph, the assessment of multiple channels working towards one goal is no longer cumbersome.
Research has proven beyond doubt that audiences comprehend the messaging of visuals far faster than text. This has meant that more and more marketers are trying to deliver their marketing communication through visually appealing formats. With some studies proving that in comparison with an audience retaining only 20% of text matter, they retain a whopping 80% of visual matter, visual marketing has become an extremely important aspect of the contemporary marketing strategies. Canva is an extremely versatile graphic-design program available online and through an app, marketers can create and customize marketing communication using an appealing combination of photos, graphics, and text set in trendy templates for best impact and engagement with target audiences. Users can manipulate text, use custom photo filters, use stock images, or create original images and designs for designing attractive marketing and advertising collaterals. It employs a very easy to use drag and drop technology which also ensures that the photos are resized automatically to the specifications of the different social media on which they will be published. According to https://money.cnn.com, over 10 million users globally use Canva.
ThriveCart is an advanced shopping cart software designed to assist online sales platforms to sell their products and services with matchless ease. Customers can get a very flexible checkout experience and use a comprehensive set of features that focus on conversions and sales. Launched in 2016, it has managed to stay contemporary with over 200 updates since then and remains firmly entrenched in the No.1 spot in shopping cart solutions. Entrepreneurs can host a beautifully-designed checkout page with the help of ThriveCart’s advanced design tools. Among the main reasons for ThriveCart’s popularity is its ease of integration with various media marketing tools like payment processors, email marketing services, membership tools, product fulfillment tools, webinar management, and more. It acts as an all-in-one digital marketing tool for managing the checkout process.
AgoraPulse is a comprehensive social media management tool that permits online marketers and agencies to manage all major social media accounts like Facebook, LinkedIn, Instagram, and YouTube. Users can not only monitor the social media activity, identify key influencers, engage in scheduling and publishing content but also generate visually-appealing reports via a very easy to use and intuitive dashboard. Users can also use their features to engage followers with competitions and quizzes.
Influencer marketing is a very big thing with both large and small businesses as it allows them to leverage the popularity of people with large numbers of followers to spread the awareness regarding the brand to audiences normally beyond their reach. Traackr is a platform that marketers can use to identify potential influencers and also analyze their utility using multiple metrics like the number of followers, engagement level, connections, and the subjects they are influential in. Using the online tool, marketers can manage their relationships with an influencer of their choice, measure individual metrics and KPI of each for effective measurement of the return on investment.
Google Keyword Planner
Keyword Planner can be used by both new and experienced advertisers to search and discover new keywords that content managers can use to build value-added content for SEO. Keyword Planner can also be used very effectively to select competitive bids and decide the ideal budgets for making PPC campaigns more effective. Apart from being able to search for keywords based on words relevant to not only the product or the service being offered, but also, suitable for web content and landing pages. This keyword tool also gives access to statistics like search results volume to enable campaign managers to decide which keywords or key phrases to use for a new campaign or make adjustments to an existing one. The tool also provides forecasts on the number of clicks and conversions based on historical data besides a list of keywords that may deliver the best performance for a specific bid and budget helping campaign managers to decide the bid amounts and the overall budget.
Since Google analytics and reports can often be quite confusing, it can be very easy to miss out on information that is important for content marketing. SEMrush is a versatile tool that can not only be used for researching keywords but also to track the keyword strategy being used by your main competitors. It helps campaign managers to also perform SEO audits and identify opportunities for backlink analysis. Because it can do so many things at the same time with such great ease, it is trusted by SEO practitioners and content developers all over the world. The SEMrush database is populated with more than 120 million keywords culled from over 46 million domains, helping it to track the organic position of a landing page or a website URL on Google’s search engines results pages, copies of ads published on AdWords, CPC ads, and analysis of competitor activity.
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is a sorted out procedure to build the no. of guests to the site who decides to play out some ideal exercises like rounding out a structure, buying into administrations or any such activities. The CRO procedure encourages you to see how a client is exploring through your site, what exercises they are performing, and which provisos are keeping them from accomplishing your objectives.
Here some CRO Tools:
Hotjar is one of the most hearty, change rate streamlining (CRO) instruments accessible to the advertisers at the present time.
The apparatus permits you to alter your information assortment completely. Where most devices follow the regular old technique by over and again assembling information from all the pages and guests, Hotjar is unique. It gives you the choice to put a control on the information catching and furthermore permits you to make the reports rapidly.
Hotjar encourages shrewd testing procedures.
It is a warm mapping instrument that causes you to inspect the plan measurements of your website page. It creates a guide to distinguish the most appealing highlights of your site and features the “hotspots,” territories of interests and that’s only the tip of the iceberg.
EyeQuant is ceaselessly attempting to improve the online standard promotions by concentrating in plain view components helpful for advertisers. Utilizing the apparatus, the organization can undoubtedly stay into the information and use it for better execution.
This instrument permits custom client following and furthermore empowers you to get extraordinarily dirty with your information division.
Digital marketing is a whole new game for traditional businesses, however, startups and small businesses have a wonderful advantage because of their shorter learning curve and faster rate of adoption. As super easy as it is, for digital marketing to be optimized for a better contribution to the bottom-line, it is preferable to use the many and easily available digital marketing tools for boosting the number of leads and conversions, integrate with social media campaign and email programs, as well as to attain superior SERP rankings.