A/B testing CTA button copy increased revenue and conversion rates


F64 is a retail store specializing in photographic and video equipment bringing all the world renowned brands to clients that are just as passionate about photography as they are.

The challenge

Visitors were helped in their decisions to buy products from the online store. Find out how and where to A/B test for increasing revenue and conversion rates.

Summary of results

An increase of 6% in conversion rate
Uplift of 1.68% in revenue per visitor
Validation with 99.21% in statistical relevance
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