A/B testing CTA button copy increased revenue and conversion rates
F64 is a retail store specializing in photographic and video equipment bringing all the world renowned brands to clients that are just as passionate about photography as they are.
Visitors were helped in their decisions to buy products from the online store. Find out how and where to A/B test for increasing revenue and conversion rates.
Summary of results
Uplift of 1.68% in revenue per visitor
Validation with 99.21% in statistical relevance
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