A/B testing a Reassurance Message created a 25.18% conversion rate uplift


Tripsta is a leading provider, recognized for their services in the travel industry. They have over a million global travelers per year and cater to 45 languages for destinations all over the world.

The challenge

Tripsta needed a method to change visitors into a buyers on their website. Find out how testing one hypothesis increased their revenue and conversion rates.

Summary of results

+25.18% lift in conversion rate
+26,55% lift in revenue
Over 95% statistical relevance achieved
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