Have millions of customers. Have a shop for every one!

Unlock growth with behavioral targeting and traffic segmentation.

40+ different segmentation criteria

We say we’ve got the best segmentation engine. Because it empowers you to know your visitors in detail. You have 40+ parameters to build actionable insights about them. Exactly what you need to serve them what they want. And for you redefine profitability.


With customer demographics, your website becomes the shop around the corner. In Singapore. And Atlanta. And Milan. Add in weather and get closer to your visitors mood of the day. Plus you’ve got the universal conversation icebreaker. “Did you get your umbrella?”


Segment users is “Have converted before” and “Yet to convert.” Create a segment with a specific number of conversions. Or include the average conversion amount (AOV) and total client revenue for extra clarity.


Behavioral targeting segments visitors as per their actions on your website: first time or returning, number of pages visited, number of days since their last/first visit, landing page in the current session etc.

UTM parameters

Handy when you want to create custom messages, in sync with the campaigns running. With it, messages in the campaign banners are fine tuned with the landing page. More message relevance translates into higher conversion rates.

Custom segmentation

Say you need a bespoke segment, that does not come inbuilt. Send us cookie information about your visitors. Then create your own segments with any type of attributes. For instance, if the user is logged in. Or their gender. You can also segment as per various layers from Google Tag Manager, or according to specific HTML code on the page.

Traffic Source

Segmentation per traffic source is very useful on test run on channel based visitors. Classics include social media traffic (such as Facebook and Twitter), organic traffic (Google) and custom traffic referral sources.


Technology segmentation breaks traffic on criteria such as the visitor's browser, operating system, IP address, screen resolution etc. Mac users on Chrome and Linux users on Firefox are two different nations.

  • Geolocation
  • Conversions
  • Behaviour
  • UTM Params
  • Custom
  • Traffic Source
  • Technology

Custom combinations with AND/OR operators

Create segments in Omniconvert as easy as in Google Analytics. Use AND and OR operators to mix and match segments and drill down to the exact group of visitors for your test.


It sunny, you head for the park. It rains, kids stay in and you need a new game to entertain them. A storm is cooking on the coast of Chile and oil prices hang in the balance. Our lives are built around weather. Make intelligent use of it on your website and fire up conversions.

Our users' opinion:

Using Omniconvert we were able to show personalized messages based on the user's profile, location and time of the day. We also ran different types of A/B tests, in order to test hypotheses about selling and buying moments.

Razvan Acsente pic
Razvan Acsente Europe CLM Group Expert Lead at OLX

Omniconvert is a great solution for those new to testing and personalization, and it has the advanced features to grow as the team becomes more sophisticated

Brian Massey pic
Brian Massey CEO at Conversion Sciences

What I like best is that this product does more than just A/B test. Qualitative data is crucial, and the tool helps you gather this vital information. I also like the personalization aspect of the technology.

Justin Rondeau pic
Justin Rondeau Director of Optimization at Digital Marketer

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