The secret of custom communication with each user lies in the power of behavioral targeting and traffic segmentation
More than 40 different segmentation criteria
Businesses base their profitability on a limited number of segments. Unlike other technology tools, Omniconvert gives you a large set of variables for creating targeted segments that you can use to optimize experiences.
Use customer demographics to address visitors from a certain city, region or country with custom messages and transform your website into a familiar place for them. Likewise, you can make use of the weather conditions and temperature at the visitor location.
Segment users according to whether they have previously made a conversion on your website or not. You can even create a segment with a specific amount of conversions according to your choosing. Moreover, you can also include the average conversion amount (AOV) and total revenue of the client.
Behavioral targeting allows you to segment visitors according to their actions on your websites: first time or returning visitor, number of pages visited, number of days since their last/first visit, the landing page in the current session etc.
This comes in very handy when you want to create custom messages according to the campaigns you're running. This way, you'll be able to fine tune your message from the campaign banners with the one on the landing page. More message relevancy means a higher conversion rate.
If you require some special segment that not inbuilt, then you have the option to send us cookie information about your visitors and then create your own segments using any type of attributes such as if the user is logged in or according their gender. You can also segment according to various layers from Google Tag Manager, or according to some specific HTML code present on the page.
Segmentation according to the traffic source is very useful when running tests only for the visitors that come from a certain channel. Some of the most popular segmentations in this case are social media traffic (including Facebook and Twitter), organic traffic (Google) and custom traffic referral sources.
Technology segmentation allows you to create specific segments according to things such as the visitor's browser, operating system, IP address, screen resolution etc. You might want to communicate differently with users that are on Mac and have Chrome installed, then with those that run Linux on their machine and user Firefox for browsing.
- UTM Params
- Traffic Source