Ioana Lupec Articles

In this article, I have gathered some impactful exit intent website overlay case studies to show you how this innovative and interactive optimization strategy can...

We all know that A/B Testing is one of the most used conversion rate optimization tool, but do we know how much is too much? A/B...

It’s one of the most notoriously hated fonts in the world and it can make even the best designers cringe. It’s been mentioned numerous times...

Moving to online shopping from the traditional way caused lots of changes. As time goes by, the need to create an interactive and fun shopping...

Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself.

Knowing how to use geo-localized personalization and how customization of web pages works you can easily increase your conversion rate. A personalized experience will make...

It’s 2017. You’re not displaying the same content to all your traffic segments, are you? The personalized content experience for your users is not only an...

First of all, what is a micro conversion? A micro conversion (in e-commerce) is an action visitors do before they buy something. Of course, not...

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