Ioana Lupec Articles

Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself.

See how you can create custom dashboards for reporting the most important e-commerce KPIs and metrics. Step by step guides inside!

Update: You can watch the webinar recording here.  Having a short adventure may seem fun at the beginning. But building a long-term relationship is far...

A while ago we made public our intention to build an insights generator for Google Analytics, Omniconvert Insights. The response has been overwhelming so far:...

It’s 2017. You’re not displaying the same content to all your traffic segments, are you? The personalized content experience for your users is not only an...

In this article, I have gathered some impactful exit intent website overlay case studies to show you how this innovative and interactive optimization strategy can...

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and...

People are becoming more and more aware of the necessity to stay fit and enjoy a healthy life style. “Mens sana in corpore sano” is...

Navabi is a fashion brand that sells premium clothing to Plus-sized women. You can read more on their About Us page, but what I love...