5 Ways to Create the Optimal Customer Experience on Your Website
Customer Experience, Customer Value Optimization, Guest Posts

5 Ways to Create the Optimal Customer Experience on Your Website

How many times have you experienced the frustration of getting a very delayed service in a restaurant? Well, such frustrations are common in everyday life, people become merciless when experiencing such frustration with digital interfaces such as websites. Yes, most people don’t prefer to return to a website that takes too long to load or too long to respond to user commands and interactions. 

It has been common knowledge that the attention span of the web users is decreasing very fast simply because they always need to do too many things involving too many apps and websites. This is why any website taking more than just ten seconds to load may well be dumped by most users.  

But you can actually boost the speed and performance of your website quite easily by just following some simple measures. The vast majority of high-performance apps actually made this performance optimization possible by taking these time tested measures we are going to explain below. 

Choose a Good Hosting Provider 

A hosting solution provider actually provides the basic background for the performance and speed of a website. Choosing the right hosting service provider to choose the right hosting package that can serve your traffic flow and performance demands, is of extreme importance. 

First of all, while you go for a hosting service provider always look for the service provider with local server location and maximum global coverage. Always go for a service provider with dedicated customer data support and reputation for coming with quick responses in case of any problem. Always evaluate the service providers by going deeper into the complaints and the reactions of their users. In case, there is a certain complaint persisting for most users, it can be the source of pain for you as well.  

Secondly, you need to consider the quality of web service architecture the web hosting providers use. Remember, the good architecture allows the hosting service to run every web file at optimum speed on their servers and thereby provide enhanced response time. These days, Microservices architecture is increasingly getting popular for its performance-savvy output. You should also consider the kind of resources the hosting service has at its disposal. Having robust resources is likely to have a positive impact on performance and user experience. 

Lastly, dedicated hosting or managed to host is always better than the shared hosting services in terms of speed and performance. But since not all businesses can afford to go for dedicated hosting, they can always opt for shared hosting service with the option of scaling up to dedicated server resources as the demands and traffic increases. 

Optimize The Visual Assets 

Modern web experience tends to be more visual in nature simply because the users now try to grab the meaning of the contents with brief glances instead of reading long text. This is why, the images, graphics, and animations in any web site play such an important role. If you want to make a visually appealing website with an engaging customer journey, you just cannot do away with the images and the graphics. 

But the images and graphic assets are also bigger and heavier in size and hence when used in large volumes they can actually have a detrimental effect on the website performance, loading speed, and corresponding user experience. To address this problem it is extremely important to optimize the visual assets and reduce their size and footprint. 

It has been a standard and well-appreciated practice to use heavier PNG format for only static website images and use JPEG format for all other images to reduce the overall memory load. Apart from that, it is advisable to use a compressor tool to reduce the image size. 

Another good practice is to avoid using too many images, graphic contents, videos, StyleSheet, flash files, and scripts on a single page as this can reduce the loading speed drastically and impact the website’s performance negatively. Always remember that the minimalist web design can enhance customer experience. Always use the images that are absolutely relevant and useful for your users and avoid using images that are likely to create cognitive load without serving any specific purpose. 

Choose The Third-Party Apps and Plugins Wisely 

Third-party apps and plugins are used by websites to add more features to a website. There are plugins for adding frontend assets such as JavaScript files, images, and stylesheets and there are plugins for creating backend database calls. Since most of these plugins depend on the servers and make HTTP requests for loading their assets, each plugin puts additional resource load on the server and can impact the loading speed.   

To minimize this negative impact of the plugins on website performance and loading time it is important to choose the plugins wisely avoid using two plugins that can have a mutual conflict or compatibility issues. At the same time, you need to keep the number of website plugins at a minimum to utilize the server resources more effectively. Lastly, it is extremely important to keep the plugins updated to stay clear of performance and security issues. 

Push For a Mobile View 

It doesn’t take any expertise that the vast majority of website visits now occur on mobile devices. Keeping tune with the increasing dominance of the mobile web, Google search engine is giving priority to mobile-friendly websites in its search results. This is why mobile-first website design has become so important to optimizing customer experiences

As for providing seamless mobile web experience, there are different web design approaches. The responsive web design has become a resounding success for most websites across the niches. Mobile-first design is also picking up as desktop web is slowly getting obsolete and losing relevance very first. Progressive Web App (PWA) bringing together web and native mobile app experience is the latest technology to push the web for more optimal customer experience

Use a Content Delivery Network (CDN)

To boost the performance and loading speed of your website, having a Content Delivery Network (CDN) is a must. The CDNs actually decrease the entire travel path data has to cover from the server to the user device and thus increases the loading speed and performance tremendously. It is widely regarded to be the shortcut path for data to travel from the server-side to the client-side. 

Apart from boosting the loading speed by using fewer server resources and consuming less time, the CDNs also improve website security. Since all server requests are routed through the CDNs, they can easily block security attacks and prevent malicious intrusions. 


All the above-mentioned measures and tips have already been tried and tested as effective by countless successful websites across the niches and hence they are so widely appreciated. With the present state of things for the web world, these measures are likely to stay relevant all through the years to come. 

Author Bio: Yakshit Bose is the Senior Developer at leading Custom WordPress Development Services Company CMARIX Technolabs Pvt. Ltd. He is an experienced, WordPress developer. He likes to share his thoughts on Web development, CMS development, and Technology News.

One Reply to 5 Ways to Create the Optimal Customer Experience on Your Website

  1. Another one that really slows down your website is having tons of tracking tags on your site, more than even the plugins due to the ‘calls’ they need to make to different servers to make those work. Second is not using a VPS with an SSD already on it as you have stated.

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