Santiago Vera

Santiago is a CRO specialist and SaaS consultant with over 6 years of experience working with various B2B SaaS companies, helping to enhance their marketing strategies and achieve outstanding results.

As the founder of The Leads Booster, he has collaborated with SaaS companies globally, improving website messaging and crafting copy that truly resonates with target audiences. His expertise spans CRO, copywriting, data analytics, and user research, allowing him to create high-converting landing pages that connect with users’ motivations, pain points, and behavior while addressing FUDs (Fears, Uncertainties, and Doubts).

Santiago began his career as a PPC marketer and has since evolved into a T-shaped marketer, developing a diverse skill set that has driven lead acquisition success for numerous SaaS companies.

In addition to his consulting work, Santiago is a passionate writer, contributing articles, case studies, and content for a wide range of industries, including eCommerce, SaaS, B2B, and B2C.