Does this happen to you? You’ve just received the layout for the on-exit pop-up for one of your campaigns from your dev guy and a voice in your head starts this: “Hmm…I don’t like the background color so much, I want to change it to a lighter blue. And the headline…the font is too small…and I want it red…hmm…the dev team is so busy, and it will take so long to make this changes. I wish there was a way…
You and your team decided to start optimizing your website. Congratulations! Now what? Where do you start? The first step in any conversion rate optimization strategy is an in depth audit of your website. And a big part of this consists of looking at Google Analytics beyond the surface data, that any beginner can look at. Now, we know that Google Analytics can be overwhelming. Unless you’re a data analyst, and if you are one, this post might save you…
In almost every e-ecommerce business the main focus is on the macro conversions that bring instant sales. Yet, there is another type of conversions with a high impact in time over your online business: micro conversions. One type of micro conversion is represented by the collected leads on your website. Qualified leads are incredibly useful any e-commerce business because you can start building long term relationships with your future customers. Easily engage visitors with on-site surveys or personalized overlays (you…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] If you’re a marketer working in conversion optimization you might often have to deal with the “optimizer’s block”. It’s that moment when you’ve squeezed every drop out of your creative testing ideas until you discover there’s nothing left. Nothing. Nada. Zilch. Zero ideas left in your brain. So what do you do then? How do you come up with something of value quickly, especially when you have an impatient client who’s pacing around like…
If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”,…
A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance. We can group the optimization methodologies into 3 main categories: A.“Some optimization methodology” B. Standard optimization methodology This methodology helps a lot, the only problem is that you can analyze the impact of your A/B tests only…
If you are a conversion optimization specialist, you know very well two things: #1 an idea, no matter how brilliant, will be useless if you don’t have a proper strategy first. #2 it is pretty hard to come up with new, good ideas for your business or your client’s business on a regular basis. Heck, it’s difficult for me to come up with new ideas for cooking dinner every day without looking for inspiration on culinary websites and youtube…
A lot of things happened in the last few months at Omniconvert. Formerly known as Marketizator, our company rebranded into a more user-centric organization. Along with the rebrand, the way we perceive conversion rate optimization became more empathetic. The update we’ve just released is meant to make CRO more real, by following actual persons that use the websites, generate visits or sessions and convert to final goal set-up (purchase, etc.) Update details The Reporting is being done right now based…
The time to announce that Marketizator becomes Omniconvert on our blog has come. If you haven’t heard from our social channels or from the press, Omniconvert (former Marketizator) launched the first democratic CRO platform, where users can decide the future of their website optimization software. The rebrand of Omniconvert means that users are now capable of voting for new features that enable higher conversions rates, maximizing revenue and improving user experience. Another reason for changing our name is the difficulty…
Remember the days of childhood? When you heard a new word or discovered a new thing and asked everyone around what was it? If something changed in the meantime, it’s adulthood. Somehow, adults forgot how exciting is the world around them. They don’t want to LEARN and discover new things because they believe they KNOW stuff. But that’s just BS. Life is a never-ending process of learning. I invite you to give yourself a chance to be a curious again:…