Company and Product Updates Articles

Reveal: Updates & New Features – November 2020

It’s Black Friday/Cyber Monday week and we have been spending these last couple of days, and we will spend the…

The previous chapter of our CVO Guide answered an important question, “What are RFM groups?“, showed you how Recency, Frequency…

When developing your marketing strategy, it’s important to understand where your focus should go. More precisely, you should be fully…

In the latest chapter, our CVO Guide delivered the answer to the question “Why do you need Customer Value Optimization?“…

There are many approaches to segmenting your customers. You can carry out a benefit segmentation to understand the underlying reasons…

We are approaching the toughest and most challenging quarter in eCommerce since… well, ever. The pandemics have been double bladed…