A few studies forecast that eCommerce will surpass 2 trillion USD in sales in the next couple of years. This is now a massive industry that impacts the lives of many, changing how everyone shops for their needs and wants. Following this change, you have to amp up your eCommerce website design if you want to capture the lion’s share of the market.
When your prospective clients visit your site, they do so because they are searching for something to satisfy their needs. The primary objective of your eCommerce business is to entice your clients to indulge in your offerings. Thus, you must present your items in such a way that you can convince them your products are an indispensable part of their lives.
Essential Elements to Include
When you are developing or improving your eCommerce website, there are many elements to consider to ensure you craft a winning site that sells. Don’t fret if things look complex because there are many effective ways to get the job done. The priority is your website performance to ensure active and increasing audience engagement. These expand your brand’s reach, ensure loyalty, and promote a successful sale.
Your site is not only used to display your products but must be informative and persuasive. It must have the power to influence the visitors because you want them to buy. The web design partner must ascertain the final site is straightforward to navigate, highly intuitive, extremely responsive, and profoundly influential so your clients will feel compelled to purchase all your goods. This equates to a great achievement because this is the reason why you developed your site from the get-go.
Consider the following elements below, which are components that an online store must have to succeed:
- Your eCommerce website design must complement the theme of your offerings
- All products must include detailed and correct description, as well as demos on how to use
- The shopping cart must be eye-catching and easy to use
- For best results, your site must have a broad range of precise payment options
- You must offer free or affordable shipping rates
- The checkout must be a breeze for members and guests
- SSL encryption must be implemented for safe and secure shopping
- Provides your business contact information
- Offers quick customer support
- Numerous valid customer testimonials, which shows the credibility of your store
Major Components to Think About
1. Conduct Market Research
Setting up your eCommerce website is akin to developing a real business. It is also similar to establishing a brick-and-mortar store. You may think it is vastly different, but in the eyes of your prospective buyers, there is not much difference. Only the venue or mode is different. But everything else is the same because you’re selling online the same product and they are undergoing a buyer’s journey no matter where they shop.
As such, you need to perform extensive market research before website development. Answer what your clients need, what services you need to complete their orders, what can you offer to improve their shopping, and what is the best marketing strategy and content marketing strategy to attract your target clientele. If you answer these relevant queries, you are on the right track.
2. Find a Domain, Hosting Provider
A domain and a hosting provider for your eCommerce website are critical. Failure to do this means your domain name will be useless. Find a reputable web hosting company and hire their services. Choose a good one because your customers can only access your site through this chosen company.
A web hosting service gives you space in the World Wide Web. You will store all your online files in their system. A web hosting company is necessary since they offer many services you cannot do yourself. They will handle all your backend concerns, including the repair and maintenance of your servers. Your web hosting company will make it easier for you to operate and maintain your site.
3. Select A Platform or Tool to Build Your Store
An eCommerce platform or tool to build an eCommerce store is another necessary component. With so many products out there, you must be careful in selecting which ones will fit what you are offering. The popular platforms are Shopify, Magento, etc. They have different tools and features that you can use to improve the value of your site.
Depending on what you choose, you can add specs like various currencies, different language settings, or a place for promo codes. Some even provide tools that can help track and analyze your progress. The important thing is to choose the tools that will help you give your target audience the ultimate online shopping experience.
4. Don’t Underestimate Brand Presentation
With millions of other eCommerce sites, you need to amplify your brand to stand out from your competitors. Work hard on developing a brand that your customers feel invested in. Craft a unique logo that catches their eyes. The logo is crucial in representing your company, so examine all its details from colors to images painstakingly.
With your logo, your audience recognizes your company instantly in all kinds of media. Additionally, harness the power of video clips to keep engaged with your clients. Statistics show that 64% of users are more likely to buy a product online after watching video tutorials, as it conveys the message faster. Capitalize on this for your site and share your video content on all your social media accounts to promote your brand well.
5. Include An Integrated Payment Processor
If you want to improve your revenue, your eCommerce website builders must incorporate a payment processor in your system. This shall be responsible for processing credit card payments online. Your chosen processor will transmit the vital information between e-commerce sites and payment processors like banks and credit institutions.
This is crucial for smooth and secure online sales. Most of all, you can rest assured that each online interaction is safe. It encrypts sensitive information like CVV code, expiry date, name, and number, keeping you and your precious clients safe from hackers and identity thieves.
6. Pay Attention to Product Packaging for Shipping
Your package is the first tangible thing that your customers will receive, see, and experience from your online store. Since first impressions last, make sure your packaging is top-notch. All your packing materials must follow the theme of your company. Make it count so you can entice them to come back to your site.
The objective of your eCommerce site is to boost your profits, so you must work hard at developing a good one. Failure to do so could spell the end of your business. No matter how good your products are, if you don’t present them well, no one will be encouraged to click your site. Humans are visual creatures, so work hard on your website’s wow-factor!