What is Shopify?
You probably use Shopify by now, and if not, at least you probably heard of it – a case in which we warmly recommend moving on to using it. It will change your whole professional outlook on your eCommerce store and will more than likely help you see a real increase in sales. Just in case you don’t fall in any of these 2 categories, a quick Shopify key features rundown never hurt any businessman or businesswoman.
Shopify is a cloud-based online shopping solution. What Shopify allows you to do is to create and maintain an online store that you can use for selling, promoting, and shipping your products – all these for a small monthly fee. From a central admin panel, you can enter your online store data, add your products, and process orders. After that, you can start selling. Spotify has a low Startup Cost, it is very intuitive to use, has a lot of designs, offers you plenty of support and addons and perhaps the most important factor, you can always find Shopify apps to boost conversions and Shopify apps that increase sales directly.
These advantages have qualified Shopify marketing tips & tricks over the years as the most popular solutions when it comes to maintaining and upgrading your online shop. Let’s check out some great apps that will increase your sales and help you retain customer loyalty!
15 Shopify apps that help increase your sales
You could get lost in the Shopify App Store without a good guide. There are tens of categories and hundreds of either free or paid apps, all of them telling you they can deliver you into the promised land of selling products or help with search engine optimization – but not all of them being able to quite do so. When you run a business, you need results that are at least fast – if not even guaranteed. As such, the Shopify App Store being full of clusters of useful tools for companies that want to increase activity on sales channels, we bring you this top-shelf guide in which we will browse through 15 of the most popular & powerful apps that increase sales.
REVEAL is a Customer Value Optimization (CVO) Platform that can help Shopify Merchants monitor and nurture their customers and tailor the marketing actions based on the customers’ buying behavior. It does that by empowering the Merchants to understand how their services, products, locations, and brands are all connected.
Being data-driven means focusing on the right data. Reveal helps companies understand their best and worst customers by automatically segmenting them using the RFM analysis. For each of these segments, Shopify Merchants can oversee and monitor:
- NPS Score
- CLTV (Customer Lifetime Value)
- Cohort Analysis
- Average Retention Rate
Pricing: FREE for Shopify merchants until the end of Q4 2020
Our number 2 is Oberlo and it comes with a free plan that supports 50 monthly orders. If you need more, two premium plans are available, both boasting more capacity and more features.
Oberlo is the to-go app when you want to start a dropshipping business (selling other companies’ products). Oberlo is a very popular app. It will help you to easily find items, add them to your ecommerce store, and start selling them. Oberlo automatically starts the shipping process once a customer’s order has been approved, always updates your prices and stock levels, and also lets you import products from the Oberlo own Marketplace, and not only, you can also import from AliExpress.
Starter plan: Free
Basic plan: $29.90/month
Pro plan: $79.90/month
One of the best ways to ensure customer retention is through a good loyalty program. Smile: Rewards & Loyalty is the perfect app for adding a loyalty program to your Shopify online store. Such programs encourage repeat purchases by a great deal.
Smile comes with a free plan that lets you run a simple loyalty program (such as the ones with loyalty points, referrals, or programs for VIPs). The premium version includes unlimited programs and also adds additional customization options and even some analytics features.
4. Plug in SEO
Attracting customers to your Shopify store is mostly enhanced by good SEO management. Ensuring that your online store can be found via organic searches will increase sales. Paying close attention to your store’s SEO (Search Engine Optimization) pays off in both the short AND the long run.
Plug in SEO can help a great deal with your online store’s SEO. It helps you scan your store for serious traffic-limiting search engine optimization issues, then it displays a list of detailed results that tell you exactly what’s there to do to fix them. Plug in SEO will check all the titles, headings, meta descriptions, and content structures.
The free version scans your store as often as you wish, but only the premium version (which is very cheap) attempts to handle your shop’s search engine optimization by itself.
Free forever: Free
Plug in SEO Plus: $20/month
Converting your visitors is your main mission as an online shop owner. To do so more efficiently, the scarcity principle can sometimes be applied – and the best app to apply it is Fera Social Proof, a completely free app.
This app will help you create a sense of urgency through a series of clever ways: it displays real-time pop-ups that show what other customers are up to and it reveals the number of people who added products you are currently viewing to their cart.
Small (startup): $9/month
Facebook Messenger Marketing helps your Facebook marketing channel by giving you the ability to initiate a live chat via one simple widget. Speaking with your Shopify customers by using this tool is considered to be quality customer support – since the main quality of a live chat is to allow you to answer questions almost instantly, rather than through email solutions, sales will surely be increased and sped up.
You also have access to an archive of previous live chat conversations with the same customer so you can more quickly draw upon a good answer and lets you add customer accounts on your Facebook subscriber list – all these absolutely for free.
Omnisend is the perfect answer for those who want an efficient email marketing app. It offers quality automation with omnichannel features for your online shop’s marketing, helping to create a better relationship with your customers, alongside live chats. What makes this a better choice than other marketing automation apps is that it lets you add more than one sales channel into the same automation workflow.
One unified message to rule all sales channels! Omnisend also helps with list building resources, templates, ads, and targeting segmentation. For basic email marketing, Omnisend is free. For advanced uses, premium plans are to be taken into account, starting at $16 per month. A free 14days trial is included.
Free to install
Paid plans starting from $16/mo, based on number of subscribers.
Instafeed is another great free app for managing your social media marketing. It creates Instagram posts based on your products’ features and saves them in an encompassing Instagram gallery. Instafeed lets you manage the number of photos you want to be uploaded in your live feed, thus helping you engage more customers and even generate more conversions.
Instafeed free: Free
Instafeed pro: $3.99/month
Instafeed plus: $19.99/month
ShipMonk is a great order fulfillment service app that enables online store owners to adopt a more proactive attitude when it comes to shipping and processing orders.
ShipMonk allows shop owners to keep track of their SKUs across diverse sales channels. You can also group products and make edits to them without worrying about how it will affect your tracking, stock levels, and order fulfillment.
There is a free version of ShipMonk and a premium one, with pricing starting at $1.00/month and adding plenty of other features, which makes it a great deal for anyone who wants to be selling more products.
Starting from $2.50/ First Item Pick Fee Per Order
It’s a normal fact that people check out plenty of reviews before buying something online. It pays off to be well informed, whether you are a seller or a buyer. The Yotpo Reviews, Photos, and Q&A app allows you to add customer reviews on your Shopify online store products, thus allowing your visitors to make informed purchasing decisions.
Yotpo Reviews, Photos, and Q&A collects reviews and product photos automatically, as well as questions and answers. It also allows for review moderation, allowing for public or private answers.
In its base form, the app is completely free and has more than enough functionality for most online stores, but if you want to perfect your products selling technique, the premium plans, starting at $29/month, offer plenty of other features, such as upselling.
11. Shopify POS
If you own an online store, also having one or more physical stores is not excluded. If that’s the case for you, or you simply want to be able to be selling products on-the-go, the Shopify POS app allows you to do so. It creates and sends email receipts, it accepts payments and tracks orders and customers – all for $89/month.
Shopify POS: Free
Shopify POS Pro: $89/month
An online Shopify store is a good place to sell a lot of custom designs. Printing them once customers have placed their orders is usually done with the Printful app, which provides a full-featured service for printing – and it also makes it very very easy.
Printful is free – and here’s what you get for free: you can list product options in your store, and have them printed, stored, then shipped. Customers can personalize their designs based on your templates and choose where to have them printed, all these through an intuitive mockups system.
The Bulk Image Edit ‑ Image SEO helps you to ensure that your online store product images are SEO optimized. The free versions allow you to edit 50 images per month, while the full versions ($9.99/month) allow you to edit up to 1000 images.
The app has automation built-in, which allows it to handle key image-related tasks. You can also resize images for any Shopify or Social Media App standard, compress them to save space, and also customize the image file names and edit the SEO alt text.
Starter plan: Free
Basic plan: $9.99/month
Professional plan: $19.99/month
Advanced plan: $49.99/month
Kit is a simple and powerful free app. With it, you can create Facebook and Instagram conversion ads. These can help turn visitors into customers and buyers into loyal clients. For example, with Kit, you could send custom thank you emails for customer retaining or create a retargeting campaign for Facebook. It also offers options for quick reporting, which help track your marketing strategies.
Free to install: For ads that you run on Facebook or Instagram using Kit, you will be billed directly through your Facebook ad account.
15. Infinite Options
Infinite Options may be the best Shopify app when it comes to personalizing your items or using addons on them for customization. Free to use, this app lets you offer a great range of choices to your customers. As such, they could now select desired product features in greater detail.
This is done through drop-down menus or checkboxes and similar inputs. An unlimited number of customization options can be added to every product.
Infinite options is not only the name of the last app in our list – it is also the definition of the Shopify Apps Store. You have almost infinite options when it comes to adding more functionality to your online shop, such as search engine optimization or live chat, and all solutions are fine-tuned to help you increase your sales.
Give these 15 apps a go – then search for more on your own! You will quickly feel the difference on your sales channels when selling all kinds of products.