Author page: Valentin Radu

How to Really Understand Your Buyer Persona

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you aggregated data. No insights into the desires and motivations of real users. That’s why you need to go to the depths of your own database, pull out the raw numbers regarding your best customers and…

Mom, We Broke Marketing. Now What?

I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing has changed, I realized we broke the vase. We broke marketing as it used to be known, and now we have to glue it back…

If you are sick, you visit the doctor. What about your eCommerce? [Free Optimization Grader]

Hey there! If your eCommerce would look like this, wouldn’t you go to a doctor? That’s what you should do. There are only 3 levers you can act with in order to grow your Ecommerce business: 1. Increase the Average Order Value 2. Increase the traffic 3. Improve the conversion rate (that meaning new customer acquisition rate & retention rate) If your eCommerce is less than 1 year old, my assumption is you don’t need to focus too much on…

Is It Time To Optimize Your Website?

Considering getting started with Conversion Optimization? I’ve put together a CRO ROI Calculator which you can use to to estimate the return on your CRO investment based on your company size and data. Try it now. I wish that were true, but that’s not how it works.We want to make twice the money, so we double our budget. (though it can feel good to just throw money at the problem) There’s always room for growth, and marketers are in a constant…

Let there be growth! 17 experts, 50 growth ideas, 1 free eCommerce ebook

Just 3 weeks before the holidays, after a deep diving into the data of our 13k users of Omniconvert’s platform, I’ve finally got it. I’ve seen 4 types of users in our data, based on a simple 2 x 2 matrix, taking into consideration the knowledge level and the action level: > Don’t know & don’t act > Know & don’t act > Don’t know & act > Know & act   Unfortunately, in the last category are only 1% of…

The Beginner’s Guide to Conversion Rate Optimization (CRO)

  Note: We put together a detailed presentation where we go over every step of the CRO Process. Click here to download it so you can use it as a reference in your future CRO projects.   Quick question: What do you want to get out of this post?   Before diving into the process and how to get started with our beginners guide to conversion rate optimization (CRO), it’s important to set the right expectations.   People tend to…

How to use surveys to find why your visitors are not buying or why your girlfriend is leaving you

Imagine this: Your girlfriend is breaking up with you. You’ve had a great time with her. Well, there have been some small arguments, but at least, you’ve managed to be together for the past 4 months or so. Last week you decided to move in together and rented a nice flat – not that nice, but at least you are together and you will buy better-looking furniture in the future. And you’ll get rid of the ugly carpet in the…

The Truth About Conversion Rate Optimization (CRO) Tools

CRO tools

I’ve been in the conversion optimization industry for three years now. In 2013, I have launched Omniconvert, conversion rate optimization tool meant to help marketers around the world achieve their conversion goals. Since then, our team and clients tested over 4 billion visits. By analyzing their results and looking at the trending graphs of our 10,000 users database, I have discovered the truth about the market of CRO tools. Want to find it out? I’m willing to share it with…

The 10 Omniconvert Core Values And How We Act On Them

When people talk about values, they talk about their ideal behavior that they would like to embrace in the hardest moments of their lives. Values represent anchors that help us remember who we want to become. They take us back on the right road. In business, like in life, you can get distracted. The desire to get more money and more fame can replace goals like being wise or grateful. What inspired me to write this post was a message…

3 Reasons International Ecommerce Day 2016 Will Transform Your Business [Updated]

International Ecommerce Day 2016

Attending events is an essential part of anyone’s professional education. Why? Education provides “new glasses” for people to wear, new ways to see things and to create something new from nothing. Education empowers you to be creative and develop yourself. When you attend events, you give yourself a chance to learn. I think that we, marketers, should be wise when we invest time in our education. Let me explain. Bad marketing is killing your happiness. There are too many companies…