Introduction

The time to create an online store is now. According to Oberlo, almost two billion people shop online, and by 2021, it is predicted that this number will rise to a whopping 2.14 billion. 

Without question, technology and digitalization are taking over our world today. With this in mind, it is quite obvious that digital marketing is extremely important when it comes to e-commerce success.

What is eCommerce digital marketing? 

Since e-commerce depends completely on the internet and how people interact online, digital marketing is the only way to help their business grow. People can find a product or service within seconds of searching for it online, and using digital marketing correctly can make all the difference.

The good news is that you have so many options within digital marketing. Here are some of the e-commerce marketing tips you can use to promote your business digitally, used by e-commerce marketers:

Content marketing

Whatever you see on the internet is basically content. Simply put, if you want to use the internet for promotion, you need to produce content. This can be anywhere from creating blog posts, videos, and GIFs to infographics and images. 

This is a great way to educate your customers about your product and to raise awareness for your brand. If you don’t have already it is recommended to have a content marketer in your company. 

Referral marketing

This is also known as word-of-mouth marketing. Just as it says, this type of marketing for e-commerce is when you encourage the sharing of positive reviews about your online store from your loyal customers. 

This can bring in hundreds or even thousands of shares on social media a day, which pushes up your traffic and sales. 

Email marketing

Did you know that 91% of consumers check their email on a daily basis? Sending promotional emails to people who have given you their permission to do so is a great way to expand your e-commerce business. 

Get people hooked with time-sensitive discounts, or encourage people to finish buying their products after they add it to their online shopping cart. 

Instagram marketing

People are on Instagram all the time; in fact, 65% of Instagram users use their feed for online shopping or to discover new brands.

If you have an online business without Instagram, create an account now. 

Instagram helps serve as an online catalog that entices customers to delve deeper into what you offer. Having something visual is always a plus, and Instagram is as visual as it gets when it comes to social media marketing.

Facebook Ads

With so many people on Facebook, it is one of the most powerful advertising platforms. You can target your ads to specific groups or locations, and it is very useful for driving traffic to your website and obtaining direct sales.

Just experiment with Facebook Ads and see which target demographic works best for your business. Facebook Ads is one of the social media advertising strategies you must use in the fashion sector if you want to sell online.

All these will lead customers to purchase your products

Five Reasons Digital marketing is what you need in E-commerce

As we’ve already seen, it is clear that digital marketing is needed, especially if your source of income is solely online.

Now that you know some of the best strategies for digital marketing, I can reveal why you need digital marketing in your e-commerce marketing strategy.

1. How people shop & where they spend their time & money

According to LYFE Marketing, in 2018 the average Internet user has at least seven social media accounts, and a whopping 97% of US adults under 65 are on social media at least once a month, with the majority being on it daily. 

It may sound unbelievable, but 10 hours a day on social media is the norm for the generations of today. Millennials and Gen X no longer sit in front of the TV; they scroll through their phones and tablets instead.

The sales process is so ingrained online that your business needs an online presence in order to be relevant to customers. 

2. DM levels the playing field for small businesses

Big corporations are known for taking over small and local businesses. You have seen it with Walmart and Starbucks.

However, with digital marketing, there is actually hope for small businesses. When smaller businesses use the marketing strategy effectively, they are able to see where and how they should spend their money on advertisements. 

They know who and where to target and they can target their audience in a very personalized way. This creates a stronger connection as well between the business and consumers. 

3. More advanced analytics

It is a scary thought that anything is trackable and traceable once it’s out there on the internet, but this is great news for e-commerce people. They are able to see the best times for posting something so as to gain the most traffic, or which post is the most popular.

Business owners are able to see what their consumers interact with, and they can be focused on giving their clients exactly what they want in order to increase the shopping cart abandonment rate. 

4. Easy to scale & adapt

When you run digital campaigns, you know exactly how to spend your daily budget. More importantly, you don’t have to renegotiate an ad spot – your campaign will keep running as long as you can maintain it. 

You can make much smaller changes – with instant results – if you need to, rather than actually having to start another campaign from scratch.

5. Integrates marketing with mobile technology

Mobile transactions are increasing every day. People use mobile phones for everything, from ordering food to booking flight tickets. 

People can take photos of your products and have millions on the internet see it instantly. Have your business take advantage of these opportunities and send alerts and notifications to people’s phones. 

It will be a constant reminder for them that your business is still around.

Conclusion

Digital marketing is the only medium that e-commerce businesses can make use of for advertisements. It is extremely effective and increasingly more important with the numbers of people on social media rising every day.

If your business doesn’t yet have a presence on the internet, then there is no place for you in e-commerce.

Digital marketing and e-commerce go hand in hand. Be adaptable and use technology to your advantage!

About the author
Kim-Sa Ngo is a Content Writer and Marketing Intern at Valuer.ai in Copenhagen, Denmark. She loves exploring new places and traveling around. She is completing her Bachelor’s in International Relations and Anthropology and is very interested in digital marketing and social media.