How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

How-to guides

One job per guide, from the first step to the result. Ad creative, creative fatigue, landing pages, and the numbers that tell you what to make next.

A tall glass product card reading PRODUCT PAGE holding a single canvas sneaker, with three smaller panels stepping away behind it showing the same shoe mid-rotation and ending at 15-SECOND CUT.

How to Turn Product Pages Into Video Ads

Your product page already holds a video ad: photography, benefit copy, specs, review language, comparison and FAQ. Here is how to mine it and cut it.

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An overhead view of a tan leather sneaker beside three photo prints of it, a packshot, a stitching detail and an outdoor shot, each above an index card stamped Packshot, Detail or In use

How to Make Ad Creative From Your Real Product Photos

Why real product photos are the safer base for ads, and how to turn one photo library into many tested ad variations, step by step.

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A tall printed landing page draft pinned to a studio wall with blue flags marking its copy, next to a wall plate reading First draft, Claims not checked

How to Use an AI Landing Page Generator for Ad Campaigns

What an AI landing page generator does well and badly for eCommerce ad campaigns, how to judge its output, and a seven-step workflow for pages that convert.

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Two frosted glass sheets on a desk at night, the front one holding a cut-out of an amber dropper bottle labelled Real product and the rear one a linen scene labelled New scene, with the real bottle standing beside them

How to Generate Product Ad Images With AI

A step-by-step workflow for AI product ad images: angle first, clean cut-outs, scene briefs, fidelity QA, placement sizes and tests read by customer value.

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A grey flat-file cabinet with drawers labelled Sections, Proof and Offer, topped by an oak rack of printed page sections: a product photo, a star rating, a seal and a blue offer board

How to Build Campaign Landing Pages Without a Developer

A process for Shopify marketing teams to ship campaign landing pages without a developer: when to build one, build options, guardrails and testing.

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Four film strips on a glowing lightbox labelled Base cut, Hook, Proof and Offer, each variant identical to the base except for one blue frame in a different position

How to Create Video Ad Variations at Scale

How to produce many video ad variations without losing quality: one modular base cut, one layer changed per variant, and retire rules set before launch.

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