A Full Factorial Multivariate Test (MVT) is one of the two types of multivariate test. In a Full Factorial Multivariate Test, every single possible combination of the given options is tested. This also makes it more time consuming than its other counterpart—fractional-factorial. To comprehend it better, consider there are two pages with two options on each of the pages. The total number of combinations tested in the Full Factorial Multivariate Test will then be four.
How It Works?
Whenever anyone talks about a multivariate test in general, they refer to the Full Factorial form of the test. The way these method works is quite simple. The entire traffic is first divided into all the possible combinations (four according to the above-mentioned example). So if there is a lot of 20 users on the web, each combination will receive five users.
How Does It Help?
As the same number of traffic is available to all the different combinations, this allows researchers to identify which combination did the best. They can then figure out the factors that actually led the specific combination to the top. It could be a certain image or a certain headline in that specific combination that had it performing better than the rest of the three combinations.
It is also to be kept in mind that not all factors in the winning combination perform equally great. While a certain headline might have performed well, an image on the same combination may have a very little impact on the result. Similarly, on the losing three combinations, some factors might perform well while others may not have any impact at all.
This offers a very powerful report regarding each of the different sections. It is also important to predetermine the amount of traffic required on the page for the test to be conducted.
Frequently asked questions about Full Factorial Multivariate Test
Full Factorial Multivariate Testing is a statistical testing method used to evaluate the combined effects of multiple variables or factors on a desired outcome. It involves systematically testing all possible combinations of the variables at different levels to identify the most influential factors and their interactions.
Full Factorial Multivariate Testing differs from other testing methods, such as A/B testing or multivariate testing, in that it tests all possible combinations of the factors being analyzed. This comprehensive approach allows for the examination of individual factor effects, as well as the interactions between factors, providing a more complete understanding of their impact on the desired outcome.
The advantages of using Full Factorial Multivariate Testing include:
Comprehensive analysis: By testing all possible combinations of factors, Full Factorial Multivariate Testing provides a comprehensive understanding of the impact of each factor and their interactions on the outcome being measured.
Efficient use of resources: Full Factorial Multivariate Testing allows for efficient utilization of resources by maximizing the information gained from a limited number of tests. It reduces the need for additional testing rounds or experiments.
Identification of interaction effects: This testing method enables the identification of interactions between factors, which may have a significant impact on the outcome but might be missed in other testing approaches.
Some limitations of Full Factorial Multivariate Testing include:
Increased complexity: Testing all possible combinations of factors can lead to a large number of test variations, making the testing process more complex and time-consuming.
Sample size requirements: Testing a large number of variations requires a sufficiently large sample size to ensure statistical significance and accuracy of the results.
Practical constraints: Depending on the number of factors and levels being tested, Full Factorial Multivariate Testing may not be feasible due to limitations in resources, time, or available sample size.
