Web testing helps in shaping strategies and preview changes based on accurate and verified data.
The broad range of tracking, analyzing and testing possibilities is a particularity of the online environment and is also one of the characteristics that make the internet so appealing to marketers and to people who want to develop an online business.
In marketing, website testing methods are used to study how users react to various changes made on strategic pages. Tests are meant to show whether or not conversion rate and revenue can be improved and how to go about it.
Knowing is better than guessing when talking about business profitability. Therefore, choosing between testing changes to your website, or applying changes directly, should be an easy choice.
Web testing equals careful consideration before making any changes on site. It is also a scientific technique that can prove or disprove an assumption. Moreover, it is a very useful tactic for marketers who realize that it is sales, leads and the final ROI, that really matters.
Why is testing important
Internet is an informative medium which permits unequal interaction between its users and its elements. It is also an environment that empowers the customer by giving him a multitude of choices and the chance to make decisions based on research.
That’s why it is crucial for online marketers to understand the users’ behavior, what they like and don’t like, how they interpret online information and to which online marketing stimuli they react positively.
Why you should run website tests
It’s true that there are some general guidelines on how e-commerce sites should look and be structured. But they cannot be uniformly applied to just any e-shop. In order to discover which elements of design, pricing strategy, or copy, work better for an online shop, tests ought to be conducted on a regular basis.
It’s impossible to create a perfect website or marketing strategy from the beginning. Besides, customer preferences and attitudes toward products and technologies evolve constantly. Testing is a great marketing tool that enables you to preview changes and to be among the first to discover trends in user experiences and customer attitudes.
After all, if a business has a unique selling proposition, it should also have a unique online presence, one to which the customers can relate. This online identity can be adapted to customer attitudes and needs through continuous testing. A successful site is one that comes from a carefully planned approach.
Testing methods for conversion optimization
Online marketing testing helps marketers make decisions that could have an immediate impact on conversion rate and implicitly on leads and sales. You can think of testing as a reality check that will help you prove or dismiss different marketing scenarios.
You can create conversion optimization experiments using two types of website testing: A/B testing and Multivariate testing.
- A/B testing is a form of univariate web testing with which you create a new version of a strategic web page and compare its conversion results with the results of the original version. There can only be one element that differs the two pages, the element that supposedly triggers customer action (a call to action button, an image, a headline).
- Multivariate testing is a form of website testing with which you compare different versions of the same page with each other. Multivariate testing allows you to change multiple elements of a page and see how different combinations of these elements influence the conversion rate.
For relevant results, conversion web tests must be conducted in a well-controlled environment. A website testing tool is the best choice for effectively running A/B and multivariate conversion experiments. Website testing software can guarantee that tests are run properly and results are accurate.
Omniconvert – gain valuable conversion rate insights through testing
Omniconvert is a fun and easy to use website testing software, that provides complex segmentation and testing features. A/B testing for one URL or multiple URLs: Omniconvert can do it all. Using a friendly, visual interface, that allows you to design tests without any extra work from your part.
With Omniconvert you can create multiple testing projects according to your marketing goals. You can use segmentation and traffic allocation to test different creative approaches and see what influence they have on visitors’ intention to purchase.
If you want to create better user experiences while increasing conversions, you must try to find the right balance between creativity, design, ergonomics, value proposition and interaction with the customer. With Omniconvert it’s easy to test and find the magic combination which allows you to offer your visitors relevant and personalized content and convinces them to become customers.
Omniconvert is a tool that lets you customize every element of your page layout easily, create personalized messages, and study every aspect of your visitors’ actions on-page. Use the page editor to change elements according to your testing hypothesis: website colors, call to action, banners, footers, header, logo, other elements of the layout.
This website testing tool also has some strong personalization features. With a massive database of ready-to-implement creative executions, Omniconvert can provide personalized content and compelling messages for a broad range of e-commerce sites.
Begin testing with Omniconvert now! The website testing tool that will help your online business grow.